Education

New York University
MS Publishing Studies, 1999
Graduated with Distinction
Alan Meckler Technology Award
Random House Publishing Studies Fellowship

Ateneo de Manila University
BA Communications, 1994
Graduated Cum Laude
Merit Scholar
 

Achievements

Six Philippine Web Awards
Candymag.com and
FemaleNetwork.com

Best Book Design Finalist
National Book Awards
A Children’s Treasury of Philippine Christmas Stories

Work Experience

Asian Development Bank
Consultant for Internet and Print Communications, Communities of Practice, and Knowledge Management (various dates)

• Secretariat of the Evaluation Cooperation Group (August 2007 to present)
• Knowledge Management Specialist for ADB's Engagement in Fragile Situations (September 2009 to present)
• Community coordinator of the Community of Practice on Managing for Development Results (March 2006 to December 2009)
• Worked with various departments in ADB to develop or improve information architecture and user interface design of various intranet and internet projects (April 2004 to present)
• Worked with the Office of the General Counsel and coordinating with the Printing Division to develop various publications on legal reform and strengthening the criminal justice system

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Summit Media
Internet Strategy, Architecture and Product Consultant (various dates)

• Developed corporate website
• Worked with magazine publishers and other stakeholders to develop the Philippine Entertainment Portal, Spot.ph, and re-develop and improve existing websites
• Provided support in interviewing, hiring, and training staff

Freelance Editorial Consultant (2001 to 2006)

• Editor-in-chief of Star Teacher magazine, a free publication for public school teachers all over the Philippines (joint project with Sa Aklat Sisikat Foundation)
• Editor of various custom publications, including Stimuli for STI Colleges andAll About U for Unilever Philippines

Producer (1999 to 2001)

• Set up electronic publishing company for Summit Media with four websites: Candymag.com, FemaleNetwork.com, Shopcrazy.com.ph, FHM.com.ph
• Responsible for product development
• Spearheaded wireless content initiative

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Cebu Pacific
Internet Strategy, Content and Design Consultant (December 2004 to May 2007)

• Worked with Cebu Pacific marketing department and technology contractors to redevelop the Cebu Pacific website to align with Cebu Pacific business goals
• Developed content and other marketing materials for website enhancement

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Macmillan Online Publishing
Internet Marketing Consultant (1999 to 2002)

• Based in Manila, continued to conceptualize and develop Internet projects for Macmillan Online Publishing and Nature Publishing Group
• Advised managers and staff on Internet marketing strategies
• Maintained and improved the corporate website

Internet Marketing Manager (1998-1999)

• Based in New York, coordinated with New York and London offices of Macmillan Publishers Ltd. to implement/maintain Internet initiatives for its online publications (including The Scientific American Archive Online, The Grove Dictionary of Art [now Oxford Art Online], The Encyclopedia of Life Sciences)
• Conceptualized and implemented Internet projects such as interactive tutorials, surveys, online newletters, and online marketing campaigns

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Procter & Gamble Philippines
Internet Marketing Consultant (1999)

• Developed P&G’s first Internet marketing campaign in the Philippines for Safeguard Instant Sanitizer, exceeding target response goals (gathered 70,000 email addresses in one month) and winning a P&G citation for effective market research

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NYU Health Studies Department, NYU School of Education
Internet Developer , Distance Education Website (1998-1999)

• Based in New York, developed and maintained a distance education website for health professionals in the US

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ABS-CBN Broadcasting Corporation
Creative Consultant to the Interactive Media Group (1997)

• Headed the redesign of abs-cbn.com
• Set up News, Entertainment, and Community sites